01 / The context
The problem worth solving.
Interactive assessment and conversion funnels need to guide users through different paths while maintaining a responsive experience, validating input, calculating results, and capturing meaningful user interaction data.
The product
Built a production interactive funnel experience with conditional flows, reusable UI components, input validation, dynamic calculations, responsive layouts, and analytics tracking through Google Analytics and Google Tag Manager.
02 / My contribution
Where I was involved.
Designed and developed the frontend experience, interactive assessment logic, reusable components, validation, calculations, and analytics integration.
03 / System approach
How the pieces fit.
The application uses a component-based frontend architecture with reusable interface elements and conditional flow logic to dynamically guide users through the assessment while collecting relevant interaction and analytics events.
04 / Engineering details
Inside the implementation.
01Conditional User Flows
- Requirement
- Different user responses can require different questions and paths through the assessment.
- Implementation
- Implemented conditional flow logic that dynamically determines the next stage of the experience based on user input.
- Result
- Created a personalized assessment flow without requiring separate pages for every possible user path.
02Dynamic Calculations
- Requirement
- Assessment responses need to be processed to generate relevant results based on the user's inputs.
- Implementation
- Implemented calculation logic that processes user responses and generates dynamic results within the funnel.
- Result
- Enabled the experience to provide users with results based on their individual responses.
03Analytics & User Tracking
- Requirement
- Understanding how users interact with the funnel requires tracking important events throughout the experience.
- Implementation
- Integrated Google Analytics and Google Tag Manager to capture relevant user interactions and funnel activity.
- Result
- Provided analytics visibility into user behavior throughout the production funnel.
Product capabilities
What the system brings together.
- Interactive assessment flow
- Conditional question paths
- Dynamic calculations
- Input validation
- Reusable UI components
- Responsive user experience
- Google Analytics integration
- Google Tag Manager integration
- User interaction tracking